Job Description

Description

Position Summary:

This position promotes Oxford as a destination for sporting events and athletic tourism by building relationships with athletic organizations, facilities, and event rights holders. The Sports Marketing Manager drives economic impact through the recruitment, retention, and support of sports-related events while aligning with the overall tourism strategy of Visit Oxford.

Requirements

Supervision Received: Director of Sales & Marketing and/or Executive Director

Primary Responsibilities

Sports Sales & Development

• Position Oxford as a competitive destination for tournaments, races, and athletic events
• Identify and engage event rights holders, tournament organizers, and athletic associations to secure bookings
• Develop and maintain a pipeline of sports leads through sales calls, direct outreach, networking, and industry events
• Maintain updated database of area sports related facilities and amenities in Sports Tourism Index/Scout
• Create competitive event bids, incentive packages, and proposals with local partners

Event Servicing & Client Management

• Serve as the liaison between event organizers, athletic venues, city departments, and lodging partners
• Coordinate pre-event planning meetings and site visits; manage post-event evaluations
• Maintain up-to-date records of leads, contacts, and event details in CRM system
• Track sports-related performance metrics and provide monthly reports to Executive Director

Marketing & Promotion

• Work with Director of Sales & Marketing and PR agency to promote secured events and Oxford's sports assets
• Create and distribute sports-specific collateral, presentations, and digital marketing content
• Attend and represent Visit Oxford at relevant tradeshows, expos, and association conferences

Community & Partner Collaboration

• Collaborate with local schools, universities, and sports organizations to identify partnership opportunities
• Coordinate with Partnerships Manager to ensure local stakeholders are involved in event planning and execution
• Work with Welcome Center team to fulfill hospitality needs such as welcome bags for teams and officials

Secondary Duties

• Assist with general tourism office operations and front desk coverage as needed
• Support tourism-related events and festivals, including Double Decker Festival
• Support Holly Jolly Holiday as needed

Job Tags

Work at office, Local area,

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