Job Description

Social Media Manager

Location: In-Person | The Fort HQ

Type: Full-Time

About The Fort

The Fort is a one-of-a-kind destination where sport, lifestyle, and community collide—featuring premier pickleball programming, South Florida's largest pickleball pro shop, a beach club, a signature restaurant, and a dynamic event space (world's first pickleball stadium). We’re bold, community-driven, and culture-forward.

Role Overview

We’re looking for a  full-time, in-person Social Media Manager who lives and breathes digital culture and knows how to turn scrolls into action. This role will lead both  organic and paid social media strategies across all major platforms owning content creation, campaign management, community social engagement, and the visual identity of our social presence.

Key Responsibilities:

Organic Social Strategy & Execution

• Develop and execute content calendars across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms
• Create, edit, and publish high-performing content that reflects The Fort’s brand and vibe
• Maintain the  visual aesthetic and consistency of all social media channels
• Monitor trends and optimize for reach and engagement

Paid Social Media Campaigns

• Plan, build, and manage all paid social campaigns across Meta, TikTok, YouTube, and LinkedIn
• Develop  custom and lookalike audiences , especially through website retargeting
• Ensure all  tracking pixels and analytics tools are correctly implemented and maintained
• Analyze performance and adjust strategy to meet campaign goals

Community Management

• Respond to DMs, comments, and tagged content
• Proactively engage with our audience and foster a positive, active community
• Maintain a consistent, on-brand voice across platforms

Cross-Departmental Collaboration

• Coordinate with teams across  pickleball programming, pro shop, beach club, restaurant, and event space to source content and align messaging
• Bring new ideas to the table that integrate and elevate each vertical's initiatives

What We’re Looking For

• 2–5 years of experience in social media (organic + paid)
• Proficiency in Meta Ads Manager, TikTok Ads, YouTube Studio, and analytics tools
• Strong content creation and editing skills (photo/video)
• Familiarity with platforms like Canva, Adobe Suite
• Detail-oriented, proactive, and thrives in a fast-paced, collaborative environment

Bonus Points

• Experience in hospitality, sports, or lifestyle brands
• Strong eye for design and brand voice
• On-site content capture or influencer management skills

This is an in-person role at The Fort HQ. Must be currently located in Fort Lauderdale area. If you're passionate about storytelling, obsessed with performance metrics, and ready to lead the social charge, we want to hear from you!

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