Job Description

Digital Marketing Specialist

Reporting into the Digital Marketing Lead, this is a key role focused on elevating our digital marketing channels to deliver a best-in-class platform that engages, acquires, retains, and understands our clients and prospects. This role will partner across our Corporate Communications, Digital, Data & Enablement (DDE), Engineering and Marketing teams to help inform the digital roadmap, execute strategic initiatives to elevate the platform, increase traffic into and engagement of digital properties, and analyze performance for data-driven recommendations. The ideal candidate is enthusiastic about the digital space with an entrepreneurial mindset and a collaborative approach. They will have a baseline understanding of multiple disciplines including analytics, branding, creative, and technology and a curiosity on how to connect these components to deliver for our clients and business partners.

• Competitive benchmarking
• Regular reporting on key channel metrics with recommendations on how to address any performance issues
• Documentation of new features and gaps informed by stakeholder feedback and partnership with other teams to ensure these translate into testable technical requirements
• Documentation of workflows, responsibilities, and best practices with oversight to standardize operational procedures
• Oversight of multiple projects to ensure timely delivery of new features and resolution of defects
• Management of platforms (i.e., AEM, Hearsay) for minor copy updates
• Launch and management of LinkedIn handle to support institutional and wealth businesses
• Provide guidance, support and guardrails for teams to drive social ambassador program adoption, advocate best practices and content posting
• Proactive review of the editorial calendar with coordination across content, channel, and product marketing teams to translate to effective distribution across digital channels (e.g. email, web, social)
• Review of digital asset creation including evaluation based on brand standards and channel effectiveness
• Stewardship of digital asset repository to standardize operational efforts across digital channels

Qualifications & Experience

• Minimum of 5 years of relevant digital experience
• Excellent project management skills with the ability to work both collaboratively and independently to meet deadlines
• Strong writing and communication skills
• Familiarity with technology (author/publish, content management, tagging)
• Familiarity with social media publishing and analytic tools (Hearsay, Sprinklr, etc.)
• Familiarity with web analytic tools (Google Analytics)
• Familiarity with project management tools (AirTable, JIRA)
• Experience with audience development and test and learn methodologies
• Familiarity with financial services products

Pay Range

$115,000-$145,000

Apollo Global Management, Inc. (together with its subsidiaries and affiliates) is committed to championing opportunity.

The firm and its affiliates comply with applicable discrimination and equal opportunities legislation in all of its jurisdictions and do not discriminate in employment or recruitment based on race, color, religion, gender, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or any other protected characteristic under applicable law.

The contents of the qualifications and experience section of this job description are a guideline only. If an applicant can otherwise demonstrate their suitability for the role they will be considered.

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