Job Description
Chief Marketing Officer (CMO) – Forever Labs
Location: Ann Arbor, MI (in-person required)
Reports to: CEO
About Forever Labs
Forever Labs is a pioneering company in regenerative medicine. We help people preserve their own stem cells so they can be used in the future to combat age-related diseases, orthopedic conditions, and other health challenges. We believe in extending healthy human lifespan by empowering people to preserve their most vital resource: their biology.
The Opportunity
We are seeking a Chief Marketing Officer to lead Forever Labs’ marketing and communications strategy. This role is ideal for a senior leader who combines strategic vision with hands-on execution, and who excels at crafting compelling narratives that inspire both patients and clinicians.
The CMO will be responsible for building Forever Labs’ brand, expanding clinical referral channels, driving patient demand, and positioning the company as a trusted leader in regenerative medicine.
Key Responsibilities
(1) Narrative & Storytelling
Define and champion Forever Labs’ brand story, ensuring it resonates with both physicians and patients.
Translate complex science into clear, emotionally compelling messages.
Oversee content creation to build urgency and trust.
(2) Strategy & Leadership
Develop and own the company’s marketing strategy to achieve business growth objectives.
Manage a growing marketing team (social media, creative, digital) and outside PR/creative partners.
Report directly to the CEO and collaborate with clinical and sales leadership.
(3) Clinical Referral Growth
Build and manage a referral-driven marketing engine with physicians, surgeons, and clinics.
Create toolkits, training, and support materials to make referrals seamless.
Develop ambassador programs with high-profile clinicians and partners.
(4) Brand & Communications
Lead public relations and media strategy, working with external PR partners when appropriate.
Position Forever Labs as a thought leader in longevity, regenerative medicine, and preventive health.
Ensure brand consistency across all channels and touchpoints.
(5) Digital & Demand Generation
Oversee digital strategy (website, email, social media, paid campaigns) to support referral growth.
Ensure patient acquisition channels are credible, science-driven, and conversion-optimized.
Introduce performance measurement frameworks for all campaigns.
(6) Analytics & Reporting
Establish KPIs to track referral volume, patient leads, and conversions.
Deliver regular performance reports to the CEO and board.
Use data to continuously refine messaging, channel mix, and resource allocation.
Qualifications
10+ years in marketing leadership, with at least 3–5 years in a senior or executive role (VP Marketing, CMO, or equivalent).
Proven track record of storytelling that drives action in healthcare, life sciences, or consumer health
Experience building and scaling referral or channel marketing programs.
Strong background in PR, communications, and thought leadership campaigns.
Adept at leading teams while also rolling up sleeves when needed.
Based in, or willing to relocate to, Ann Arbor, MI (this role is in-person only).
What We Offer
A pivotal executive role shaping the growth of a category-defining company.
A mission-driven team at the forefront of regenerative medicine.
Competitive executive compensation, including equity participation.
A collaborative, entrepreneurial culture with direct access to executive and clinical leadership.
Forever Labs is a pioneering company in regenerative medicine. We help people preserve their own stem cells so they can be used in the future to combat age-related diseases, orthopedic conditions, and other health challenges. We believe in extending healthy human lifespan by empowering people to preserve their most vital resource: their biology.
Forever Labs is a pioneering company in regenerative medicine. We help people preserve their own stem cells so they can be used in the future to combat age-related diseases, orthopedic conditions, and other health challenges. We believe in extending healthy human lifespan by empowering people to preserve their most vital resource: their biology.
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