Job Description
Job Description
Salary range: $140,000 - $220,000
A must: Chinese/Mandarin speaker
Key Responsibilities
Strategic Leadership
- Develop and implement comprehensive marketing strategy aligned with company vision and business goals
- Lead brand positioning and messaging to differentiate AL Homes in the competitive real estate market
- Drive customer acquisition and retention strategies across all market segments
- Establish marketing KPIs and metrics to measure effectiveness and ROI
Brand Management
- Oversee brand development, ensuring consistent messaging across all channels and touchpoints
- Build and maintain AL Homes' reputation as a trusted residential real estate provider
- Manage brand partnerships and strategic alliances to expand market reach
Public Relations & Corporate Communications
- Develop and execute comprehensive PR strategy to enhance brand reputation and visibility
- Build and maintain relationships with key media outlets, journalists, and industry influencers
- Lead crisis communication planning and management to protect brand reputation
- Oversee press release creation, media pitching, and press conference coordination
- Manage corporate communications including executive positioning and thought leadership
- Serve as primary brand spokesperson or designate appropriate spokespeople
- Coordinate community relations initiatives and corporate social responsibility communications
- Monitor media coverage and manage reputation management across traditional and social media
- Develop strategic partnerships with PR agencies and media consultants as needed
Digital Marketing & Innovation
- Lead digital transformation initiatives including website, social media, and digital advertising
- Implement data-driven marketing approaches using analytics and market insights
- Explore emerging technologies and platforms to maintain competitive advantage
- Oversee CRM systems and marketing automation tools
- Manage social media reputation and engagement strategies
Team Leadership
- Build, mentor, and manage a high-performing marketing team including PR professionals
- Foster a culture of creativity, collaboration, and continuous improvement
- Allocate resources effectively across marketing, PR, and communications initiatives
Market Intelligence
- Conduct market research to understand customer needs, preferences, and buying behaviors
- Monitor industry trends, competitor activities, and market opportunities
- Provide insights to inform product development and business strategy
- Track and analyze PR metrics including media impressions, share of voice, and sentiment
Internal Communications
- Oversee internal communication strategy to ensure employee alignment and engagement
- Manage executive communications and company-wide messaging
- Coordinate with HR on employer branding and recruitment marketing initiatives
Budget Management
- Develop and manage marketing and PR budget, ensuring optimal allocation of resources
- Monitor spending and demonstrate clear ROI on marketing and PR investments
Required Qualifications:
Education & Experience
- Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field (MBA preferred)
- 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles
- Minimum 5 years of strategic PR and corporate communications experience
- Proven experience in real estate, homebuilding, or related industries strongly preferred
- Demonstrated success managing media relations and securing positive press coverage
Skills & Competencies
- Demonstrated success in developing and executing comprehensive marketing and PR strategies
- Strong media relations skills with established network of journalist contacts
- Excellent crisis management and issues management capabilities
- Outstanding written and verbal communication skills, including speechwriting
- Strong understanding of both traditional and digital marketing channels
- Excellent leadership and team management capabilities
- Data-driven decision maker with strong analytical skills
- Experience with PR measurement tools and media monitoring platforms
- Experience with marketing technology platforms and tools
- Budget management and financial acumen
- Strategic thinker with creative problem-solving abilities
Personal Attributes
- Visionary leader with entrepreneurial mindset
- Results-oriented with track record of driving growth
- Collaborative and able to work cross-functionally
- Adaptable and thrives in fast-paced environments
- High integrity and ethical standards
- Poised and articulate public speaker
- Strong relationship builder with internal and external stakeholders
Preferred Qualifications
- Experience with homebuilder or residential real estate marketing and PR
- Knowledge of local real estate markets and trends
- Established network within the real estate industry and media landscape
- Experience with customer experience and journey mapping
- Familiarity with sustainable/green building marketing and communications
- Crisis communication experience in corporate settings
- Awards or recognition for marketing or PR campaigns
Job Tags
Local area,